PewDiePie sparks controversy after letting three-year-old son Björn wear dresses in family vlog
PewDiePie has found himself at the centre of an unexpected online debate after an old family vlog resurfaced, showing his three-year-old son Björn wearing dresses. What began as a playful moment during a family outing quickly became a talking point across social media, with viewers split over the clip. While some defended Felix and Marzia’s approach to parenting, others criticised the decision and drew comparisons to unrelated online controversies.
PewDiePie son dress controversy sparks mixed reactions
The footage comes from PewDiePie’s July 30 vlog, “Earthquake by Mount Fuji,” which follows Felix, his wife Marzia and their young son during family life in Japan.At one point, Björn appears wearing one of his mother’s dresses while walking around the home. The moment is presented casually, with Felix reacting positively as his son moves through the room.Later, the family visits a supermarket, where Björn tries on a yellow dress made for children his age. There is no indication in the footage that the moment was intended as a major statement. Instead, it appears within the ordinary, playful rhythm of a family vlog.Felix also connected the moment to his own childhood, recalling how his mother responded when he wore a dress at the age of two.“I did the same when I was two years old. My mom told me, ‘Who doesn’t want to wear a dress, right?’”That comment became one of the most discussed parts of the clip as viewers debated whether the scene should be treated simply as a child experimenting with clothing.On YouTube, several viewers responded warmly. Some shared their own childhood memories, while others praised Felix and Marzia for allowing their son to enjoy himself without making the clothing choice into a larger issue.One commenter wrote:“’i did the same when i was 2 yo…my mom told me, ‘who doesn’t wanna wear a dress?’ that healed something in me,”Another viewer defended the family against criticism:“Commenting to say I’m sorry your comments are now getting flooded with hate. You guys are doing wonderfully raising Bjorn as first-time parents. Don’t let them get to you,”The response on X was noticeably more divided.Some users questioned the parenting decision and brought up other internet personalities as comparisons. One post asked:“Why is PewDiePie buying dresses for his son? Is he trying to go the Kris Tyson route?”Another critic wrote:“I’m convinced everyone in front of a camera or who desires to be in front of a camera – are not normal people. None of these people are normal,”Those posts reflect individual reactions online rather than established facts about Björn or his family.
PewDiePie plans to end regular family vlogs
The renewed attention also comes as PewDiePie prepares to step away from regular vlogging involving his young son.In a May 23 video titled “Ending the vlogs,” Felix explained that Björn’s growing presence in family life made it increasingly difficult to continue documenting their lives without making the child a central part of the channel.“Björn is turning 3 in July, and we’ve decided that we’ll be ending the vlogs in September. I wanted to share this now so it doesn’t come as a surprise. The main reason is that we want Björn to grow up outside of the internet and enjoy life on his own terms. If one day he wants to be part of my videos, I would never stop him, but I think that choice should be his.”The statement makes clear that the decision is centred on giving Björn greater control over his online presence as he grows older.For now, the dress clip remains a relatively small moment from a family vlog that has taken on a much larger life online. The contrasting reactions highlight how quickly everyday footage involving children of famous creators can become part of wider internet debates.
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