Dairy brand celebrates Nitesh Tiwari’s ‘Ramayana: Rise of a Legend’ with a bread and butter topical featuring Ram and Ravana: ‘Motion epicture’ | Hindi Movie News
Nitesh Tiwari’s ‘Ramayana: Rise of a Legend’ is still drawing crowds worldwide after its historic opening, and the film has now received a tribute from one of India’s best-loved advertising campaigns. Amul India has released a new topical celebrating the film’s extraordinary journey, finished with its trademark creative twist.
Dairy brand’s witty topical on ‘Ramayana’
The dairy brand has joined the celebrations with a fresh piece of artwork, true to its signature style. At the top is a clever play on words that reads “Motion Epicture”, a nod both to the grandeur of the film and to the comfort food on the platter.The illustration is a cartoon of Ravana holding a stack of bread and butter, while Ram shoots an arrow. The topical turns the epic confrontation at the heart of the story into a light-hearted, food-themed moment, which is exactly what the brand’s topicals are known for.
‘Ramayana’ continues to rule theatres
The tribute comes as the film keeps drawing audiences across the globe. Bringing one of India’s most cherished epics to the silver screen on an unprecedented scale, ‘Ramayana’ has captured the imagination of viewers across generations and rewritten theatrical records along the way. By tapping into the audience’s love for the film, the dairy brand’s topical adds to the celebratory mood around its success.
More about ‘Ramayana’
‘Ramayana Part 1’ takes audiences into the world of the ancient Indian epic and brings the story of Lord Rama to the big screen on a grand scale. Directed by Nitesh Tiwari, the film features Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita and Yash as Ravana. With elaborate visuals and music by A.R. Rahman and Hans Zimmer, the film sets the stage for the epic battle between good and evil. It also introduces several important characters whose stories are expected to unfold further in the second instalment.
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